How to avoid bad product images on Amazon: Tips for strong visuals

Table of contents

1. initiation
2. Why good product images are crucial
3. Common mistakes with Amazon product images
4. Tips for perfect product images
   • 4.1 High-quality cameras and lighting
   • 4.2 The right image processing
   • 4.3 Optimum image size and format
5. Stop words in image optimization
6. Conclusion

initiation

Good product images are the be-all and end-all for a successful Amazon shop. Customers buy with their eyes, and a blurred or poorly lit image can quickly result in fewer sales. In this blog post, you'll learn how to avoid bad product images and visually optimize your Amazon offers.

Why good product images are crucial

Amazon is a platform with millions of products. A potential customer is usually the first to see the product image. If this image is unattractive or inferior, it can have a negative impact on the purchase decision. High-quality product images not only increase the click rate, but also the conversion rate.

Common mistakes with Amazon product images

Before we get to the solutions, let's take a look at the most common mistakes:

• Blurry images: Often due to poor cameras or the photographer's lack of experience.
• Bad lighting: Results in dark, low-contrast images.
• Non-standard formats: Amazon has specific requirements for image formats and sizes.
• Wrong background: A blurry or colorful background can distract from the product.

Tips for perfect product images

4.1 High-quality cameras and lighting

Invest in a good camera or hire a professional photographer. Good lighting is essential. Use soft light to avoid shadows and put the product in the right light.

4.2 The right image processing

After recording, image processing is the next important step. Tools such as Adobe Photoshop or Lightroom can help correct colors and sharpen the image. Make sure that the product remains realistic and is not overly edited.

4.3 Optimum image size and format

Amazon recommends an image size of at least 1000 pixels on the longest side. The format should be JPEG or PNG. Make sure that the image loads quickly so as not to impair the user experience.

Stop words in image optimization

For many, stop words are an SEO term, but they can also play a role in image optimization. Avoid terms or symbols in the image that could distract from the actual product presentation. Text in the image should only be used sparingly and specifically.

Conclusion

Good product images aren't an option, they're a necessity for success on Amazon. Avoid the common mistakes and professionally optimize your images. In this way, you can positively influence your customers' buying decisions and increase your sales. Remember that first impressions count and a good picture is often worth a thousand words.

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