Amazon Pan-EU starts in the Netherlands: Sellers must adjust offers — 7 things you should know

Amazon has announced that it is expanding the Pan-European Fulfillment Network (Pan-EU) to the Netherlands. For retailers on the European Amazon market, this means a significant change. With the launch of the program on amazon.nl, there are both new opportunities and tasks that sellers must now tackle. In this article, you will learn which specific steps are necessary and how to successfully prepare your offers for the Dutch market.

1. What does the pan-EU launch in the Netherlands mean in practice?

The integration of the Netherlands into the Amazon Pan-EU program expands the existing fulfillment network and enables Amazon to store and ship products closer to Dutch customers. This is intended to shorten delivery times and improve the customer experience. For retailers, this primarily means that Amazon will also be able to store items in Dutch warehouses in the future.

Benefits for retailers:

• Shorter delivery times due to decentralized warehousing
• Better ranking on amazon.nl
• Simplified access to the Dutch market
• Using the EU central warehouse in the Netherlands

2. What do retailers have to do now to participate?

Only those who activate and correctly locate their products for amazon.nl can benefit from storage in the Netherlands. Requirements include:

• Active listing of products on amazon.nl
• Complete translation of content into Dutch
• Compliance with all applicable requirements such as packaging guidelines and EPR obligations

In addition, retailers must ensure that their offers are suitable for FBA and approved for Europe-wide shipping.

3. What is changing for existing Amazon sellers?

Provide offers for the Dutch market

Many sellers have not actively used Amazon.nl so far. To change that, you should:

• Connect your product offerings to amazon.nl
• Linguistically adjust product data and maintain ASINs
• Make sure that all mandatory information is also correctly stored in Dutch

Don't forget tax registration

With storage in Dutch fulfillment centers, VAT registration in the Netherlands may be required. Pan-EU sellers with stocks in NL must have a valid Dutch VAT number.

4. What impact does the change have on shipping and fees?

The additional warehouse location is changing several operational aspects:

• Shipping costs may vary depending on the destination country and storage location
• Delivery times for neighboring markets such as Belgium are improving
• FBA fees vary by location
• Amazon decides where products are stored as part of the EU warehouse strategy

Note:

Attendance can impact your overall cost structure. Anyone who plans specifically benefits in the long term.

5. Why localization is crucial for amazon.nl

Users on amazon.nl expect content that is linguistically and culturally adapted. A simple translation from German is often not enough.

Tips for better listings:

• Use professional translations
• Include local terms and units of measurement
• Use relevant search terms for the Dutch market
• Pay attention to uniform product data

6. What are potential stumbling blocks?

Despite all opportunities, risks should also not be underestimated:

• New regulatory requirements mean additional costs
• Violations of EPR and tax obligations may result in penalties
• Duplicate listings or incorrect ASIN assignments lead to problems in product data management

Therefore, care and planning pay off.

7. Which concrete steps make sense now?

In order to exploit the potential of pan-EU enlargement into the Netherlands, the following steps are recommended:

1. Activate offers on amazon.nl
2. Review tax and environmental obligations (e.g. VAT, EPR)
3. Professionally customize product descriptions
4. Observe the legal framework of the target market
5. Use tools for international offer management
6. Evaluate shipping costs and fees regularly
7. Pay attention to the changeover deadline of June 25, 2025

FAQ — common questions about the Amazon extension to NL

What is Pan-EU on Amazon?
A network for cross-border storage and delivery of FBA products within Europe.

Do I need a tax number in the Netherlands?
Yes — as soon as Amazon stores your goods in the Netherlands, a Dutch VAT number is required.

How do I post my listings to amazon.nl?
In Seller Central, ASINs can be activated and adjusted for other marketplaces.

Is shipping from Germany still possible?
Yes, but Amazon automatically relocates products with active pan-EU participation.

Will this increase my FBA fees?
It depends on the destination country and storage location. In some cases, participation can even reduce costs.

Conclusion

The expansion of Amazon Pan-EU into the Netherlands is an important step for European e-commerce logistics. Retailers who prepare early and localize their offerings in a targeted manner can secure clear advantages. Pay attention to tax obligations, optimize your listings for amazon.nl and take advantage of the opportunity to attract new customer groups.

synopsis

• Pan-EU now includes the Netherlands
• Merchants must adjust their product offerings on amazon.nl
• Tax requirements such as VAT and EPR must be observed
• Localization is critical to success
• Deadline: June 25, 2025

👉 Get informed now

Do you want to expand your Amazon business across Europe?
Then find out more now at metaprice.io — your platform for intelligent repricing and professional listing management.

‍