How does the principle of retargeting work on the Amazon platform, and how does it differ from retargeting on other websites?
What tools and campaign types does Amazon offer for targeted customer retargeting?
What criteria are used to identify buyers who can be retargeted via retargeting (e.g. cart dropouts, previous visitors)?
Which ad types (e.g. Sponsored Display Ads, Sponsored Products) can be used as part of retargeting?
Which KPIs and metrics are important to evaluate the effectiveness of retargeting on Amazon (e.g. ROAS, conversion rate)?
How much should you invest in retargeting campaigns and how is budget optimization structured?
Are there specific product types or categories where retargeting is particularly successful?
How does Amazon DSP work and what advanced retargeting options does it offer compared to standard tools?
How often should you reach out to potential customers via retargeting so as not to overburden or frustrate them?
How can retargeting on Amazon be combined with external campaigns (e.g. on Google or Facebook) to create a holistic advertising strategy?
