Product search in transition: Is Amazon no longer number 1?

Table of contents

1. initiation
2. Amazon vs. Google — Who dominates product search?
3. Changes in user search behavior
4. Google Shopping: Serious competition?
5. SEO & SEA: What is the role of Google search?
6. Amazon as a product search engine: Still undisputed?
7. Conclusion

1. Introduction

Die Product search is an essential part of e-commerce. For a long time, it was amazon as the undisputed leader. But is the digital landscape currently changing? google Has with Google Shopping and optimized product searches expanded its influence. Consumers are faced with the choice: Start a direct product search on Amazon or via Google? Who will be the leading platform in the future?

2. Amazon vs. Google — Who dominates the product search?

According to recent studies, many users are still starting their Product search directly on amazon. However, analyses show that Google Shopping is constantly growing. Die Google search offers with Google Ads and optimized search results for ever better shopping experiences. Companies are increasingly investing in Google SEO and Google Adsto better position their products.

3. Changes in user search behavior

Consumer behavior is changing. While earlier Amazon as standard applied to product searches, wins Google with product reviews, price comparisons, and ads in importance. The following factors influence user behavior:

• Mobile use: Google shows relevant shopping results directly.
• price comparison: Consumers want to check several shops.
• Personalized results: Google uses AI to deliver individual search results.

4. Google Shopping: Serious competition?

Google has with Google Shopping created a powerful instrument. The ability to directly compare prices and providers makes the service attractive. By expanding Google Ads and organic product hits Google searches are becoming more and more relevant to buyers. Even the new Google AI algorithm improves product search and provides tailored results.

5. SEO & SEA: What is the role of Google search?

Companies are increasingly focusing on Search engine optimization (SEO) and Search engine advertising (SEA)to be visible on Google Key strategies include:

• Optimizing product titles and descriptions with relevant keywords.
• Google Ads campaigns for targeted advertising.
• Structured data & rich snippetsto appear preferred in the product search.

Die Google search offers online retailers new opportunities to counter amazon to compete.

6. Amazon as a product search engine: Still undisputed?

Despite the growing importance of google stays amazon a central point of contact for Product search. This is primarily due to:

• Prime benefits: Customers prefer to order on Amazon.
• customer reviews: Products with good reviews have high conversion rates.
• Easy checkout: Customers rely on Amazon's services.

But Amazon is also under pressure as retailers are increasingly diversifying and not just relying on one platform.

7. Conclusion

Die Product search is changing. During amazon continues to play an important role, develops Google Shopping the real alternative. Users value diversity, price comparisons and personalized results — this is where it scores google. Retailers should therefore not only rely on Amazon, but also a targeted SEO and SEA strategy per Google Shopping And the general Google search develop. This is the only way to secure a strong market position in the long term.

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