Yes Amazon FBA (Fulfillment by Amazon) is expressly suitable for international sales and enables you to reliably deliver to customers across Europe โ and beyond. Amazon takes care of all warehousing, packaging, shipping and even customer service in the respective local language.
Particularly beneficial: With the Pan-European FBA program Your products are stored in several European countries so that customers can be delivered faster. Alternatively, shipping is via European Fulfilment Network (EFN) possible, in which goods are only stored in one country but shipped across Europe.
However, keep in mind:
A detailed overview of the benefits of Amazon FBA for retailers can be found in MetaPrice's Blog.
With Amazon FBA, you can in principle sell worldwide โ provided that Amazon supports a fulfillment center in the respective region or cooperates with shipping service providers. It is particularly easy to get started in the following markets:
Amazon offers individual programs specifically for these markets, such as the North America Remote Fulfilment Program or that Global selling programto simplify international logistics.
You can find more information and tools to optimize your Amazon strategy at Metaprice.io.
Shipping is automated via Amazon's infrastructure. You send your goods to a warehouse specified by Amazon, for example in Germany or Poland. From there, depending on the program, the product is distributed to other countries or shipped directly internationally.
Amazon acquires:
Correct item identification (FNSKU) and legally compliant invoicing in the respective countries are important. For larger volumes, automated price optimization with a Repricer toolin order to remain internationally competitive.
As soon as your goods are stored or sold in a foreign Amazon warehouse, a Sales tax liability arise. This applies in particular to Pan-European FBA program.
Key measures:
Amazon does provide reports, but tax responsibility lies with the merchant. Early consultation is therefore recommended.
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