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Amazon Vine reviewers are not chosen randomly, but based on clearly defined criteria. Participation in the Vine program is by invitation only. Amazon monitors user behavior: Anyone who regularly writes high-quality, helpful reviews has a higher chance of being invited.
Important selection criteria include:
For you as a retailer — whether with your own warehouse or via Amazon FBM — does this mean that products in the Vine program are only rated by experienced reviewers, which builds trust among potential buyers. You can also find more information about how it works in our Blog post about Amazon Vine.
If you, as an Amazon seller, want to further increase your Buybox opportunities, we recommend the Amazon Repricer from Metaprice, which is ideal for FBA and Amazon FBM-Strategies are suitable.
Amazon Vine is an exclusive program that gives Amazon products new, authentic reviews — from selected, trusted reviewers. For Amazon FBM-Retailers can be rewarding to quickly gain visibility and trustworthiness for new products.
As part of Vine, you provide your product free of charge — in return, you usually receive high-quality reviews within a short period of time. Important: Vine is currently only available to brand owners with a registered brand on Amazon.
Details and strategic tips for using Vine can be found in our Amazon Vine blog posts.
Yes, too Amazon FBM-Products may be eligible for Vine — provided that you're a brand owner and the product is registered for Vine. It doesn't matter whether the shipment is carried out by Amazon (FBA) or independently (FBM).
The decisive factor is that your product is new, has no or few reviews and is offered directly by you as the brand owner. Visibility through initial reviews can mean a significant conversion boost, especially for new product listings on Amazon FBM.
Retailers who via Amazon FBM sell, benefit in particular from Vine, as new products often start without reviews. High-quality reviews by Vine reviewers quickly create trust and visibility here.
This increases the click rate (CTR) in search results and ultimately also the purchase probability. Especially for FBM sellers without a Prime logo, a credible rating can make the decisive difference.
If you also want to automatically optimize your offers, we recommend Amazon Repricer from Metaprice, which supports FBM offerings with a dynamic pricing strategy.
Basically, Amazon Vine is secure and transparent. You provide your product free of charge and receive honest reviews in return. But this is exactly where there is a risk: The reviews can be both positive and critical — there is no influence.
For FBM dealers in particular, it is therefore crucial that the quality of the product and service is right. Because negative reviews can have a stronger impact if your product doesn't have a Prime rating.
One advantage: Vine reviews are usually written by experienced testers who evaluate objectively and constructively.
In addition to Vine reviews, price, shipping speed, delivery reliability and seller rating also play a central role. For Amazon FBM-Retailer means: A competitive price is often decisive — especially without Prime.
An intelligent repricer like the Amazon Repricer from Metaprice helps you to automatically optimize prices, win the buy box and sustainably increase sales. You can find more strategies at www.metaprice.io.
