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The most important difference lies in search target: During Google SEO aims to answer informational needs (e.g., “What is Amazon FBA? “), focuses Amazon SEO on it, products To sell in the best possible way. Amazon is therefore a transaction-based search engine, while Google is an information-based search engine.
At Amazon, the conversion rate is a direct ranking factor, while at Google, content, backlinks and technical aspects play a bigger role. For retailers, this means: On Amazon, the goal is to create visibility with high-selling listings — and not just to provide information.
You can find a detailed overview here: 👉 Amazon SEO vs. Google SEO — blog articles
The following factors play a central role at Amazon:
In contrast to Google, external links and domain authority don't matter. Instead, what counts is how well your product sells. That's why Amazon SEO is especially for Amazon FBA-Retailers who sell their products directly via the fulfillment network are important.
👉 Find out more about Amazon-specific optimization here: Amazon SEO tool for FBA sellers
who Amazon FBA uses, wants to sell products as efficiently as possible — but to do so, they must also be found. Amazon SEO helps FBA retailers design their listings so that they appear high up in relevant search queries.
This ensures:
FBA traders are competing in a highly competitive market. Without optimized product pages, many listings remain invisible. A well-thought-out SEO strategy is therefore essential.
With Google SEO It is about extensive, informative content that offers thematic depth and semantic diversity. The aim is to signal expertise and relevance — e.g. in blog articles or advice texts.
Amazon SEO On the other hand, it is crisp, sales-boosting content aligned. The focus is on keywords, product highlights and value arguments that promote sales. Long wastes of text are out of place on Amazon — clarity and structure count here.
Tip: Google content can attract potential customers, Amazon content should encourage them to buy. Ideally, you use both strategies parallel — and combine information with sales content.
There are numerous tools that help FBA sellers optimize. The following are particularly helpful:
👉 Recommended for professional traders: MetaPrice — Amazon SEO & Price Optimization
These tools make it possible to act based on data — and to position yourself successfully on Amazon.
B2B decision makers should not look at Amazon SEO in isolation, but integrate it into the entire marketing strategy. The following are important:
Especially with Amazon FBA It is essential that supply, logistics and visibility work together ideally. This is the only way to secure market shares in the long term — without having to rely purely on advertising budgets.
A detailed introduction and professional optimization tools can be found on the following pages:
These resources will help you make informed decisions about your Amazon strategy.
