What are backend keywords and how do I use them effectively?

What are backend keywords on Amazon FBA?

Backend keywords are invisible search terms that you store in Seller Central so that your products can be found more easily — without having to use the keywords in the visible title or product description. They help cover additional searches without affecting the readability of your listing.
Especially for Amazon FBA sellers, backend keywords are an essential part of Amazon SEO Strategy. Used correctly, they improve organic visibility without deterring potential customers from keyword stuffing.

➡️ You can find out more about Amazon SEO here.

Where can I find the backend keyword field in Amazon Seller Central?

You can find the input field for backend keywords in Amazon Seller Central under the tab “Keywords” when editing your product. It is marked as “search terms” or “search terms.”
Here you can enter up to 250 bytes of terms — this corresponds to around 250 characters, with special characters and umlauts being rated differently. Be sure to separate terms with spaces, but don't use commas or repetitions.

How do I use backend keywords effectively?

Effective means: strategic and targeted. Use relevant search terms that don't already appear in the title, bullet points, or description. This covers additional keyword variants, such as alternative spellings, synonyms, or common typos.
Avoid repetitions, brand names (other than your own), and unnecessary filler words. For example, instead of “cheap red water bottle 1l”, you can simply enter “cheap red water bottle 1 liter.” Don't use keywords that are already in the visible listing — Amazon ignores duplicates.

A data-based Amazon SEO tool such as MetaPrice helps you identify and strategically place the best keywords.

What mistakes should I avoid with backend keywords?

The most common mistakes include:

• Exceeding the 250-byte limit (anything above that is ignored)
• Repeating keywords
• Use of brands from other manufacturers (may result in listing suspensions)
• Using irrelevant terms to mislead
• Use of special characters or capitalization (not necessary)

Also avoid including stop words such as “and,” “with,” or “for” — they have no added value to Amazon.
➡️ Also read the Blog article about the differences between Amazon SEO and Google SEOto avoid misunderstandings when choosing keywords.

What role do backend keywords play in the Amazon SEO process?

Backend keywords are a central component of on-page optimization on Amazon. Although they work in the background, they have a great influence on the ranking in search results.
For Amazon FBA sellers who want to stand out from the competition, it is crucial to make optimal use of all SEO spaces — visible and invisible. Especially in highly competitive niches, a well-maintained backend area can make the difference between success or failure.

Tools like this Amazon SEO tool from MetaPrice help you find and systematically maintain the right terms.

Can I also use backend keywords for Amazon PPC?

No — backend keywords only influence organic discoverability not the paid ads (PPC). For Sponsored Ads, you enter keywords directly in your campaigns.
However, it can be useful to keep both things in mind when researching keywords for Amazon FBA: Which terms perform well organically? Which are worthwhile for paid advertising? A combined strategy of SEO and PPC ensures sustainable visibility in the long term.

If you have any further questions about using backend keywords effectively or want to improve your Amazon SEO strategy, you'll find everything you need to know at www.metaprice.io — including practical tools and expert knowledge for your Amazon FBA business.

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