Amazon account suspension: Effects on customer reviews and how to react correctly

Table of contents

1. initiation
2. What does an Amazon account suspension mean?
3. Why are customer reviews so important?
4. Effects of account suspension on customer reviews
5. Can reviews be deleted after a suspension?
6. Customer reviews after reactivation — What stays, what goes?
7. Amazon Account Suspension Review Policy
8. Tips to protect your reviews despite being blocked
9. Conclusion

1. Introduction

One Amazon account suspension hits many retailers unexpectedly and hard. In addition to lost sales, the question quickly arises: What happens to my customer reviews? This concern is particularly justified for brands with many reviews and high star ratings. In this article, we clarify How does an Amazon account suspension affect customer reviews, and how you can protect them in an emergency.

2. What does an Amazon account suspension mean?

An account suspension with Amazon means that you, as a seller, are temporarily or permanently excluded from sale are. Reasons range from violations of sales guidelines to counterfeit products and poor performance.

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3. Why are customer reviews so important?

Customer reviews (English “customer reviews”) directly influence:

• Buying decisions
• Conversion rate
• Visibility in the Amazon ranking
• Trust in your brand

A high number of positive reviews strengthens your Seller performance and ensures higher sales in the long term.

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4. Effects of account suspension on customer reviews

Here's the bad news: An account suspension can affect your customer reviews — but it depends on the type of lock.

• Temporary suspension: Reviews usually persist.
• Permanent suspension: Amazon can remove the entire listing — including reviews.
• Reopening through action plan: If reactivation is successful, reviews are usually restored — but not always.

Important: Reviews belong to Amazon, not you. Amazon can remove them without giving any reason.

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5. Can reviews be deleted after a suspension?

Yes If your account remains permanently closed or Amazon deletes your product listing, Are your reviews gone too. This happens particularly often in the case of:

• Violations of product guidelines
• Suspicion of forgery
• multiple accounts

Another reason: Manipulating reviews — when Amazon suspects that reviews were bought or artificially created.

6. Customer reviews after reactivation — What stays, what goes?

When you your Successfully submitted action plan And Amazon reactivates your account, you have a good chance that your reviews will be visible again.

But beware:

• It can lead to delays come (sometimes days to weeks)
• Some reviews no longer appear
• Even the star rating may change

➡️ Tip: Contact Amazon Seller Support if reviews are missing after reactivation.

7. Amazon Account Suspension Review Policy

According to Amazon guidelines, customer reviews are considered part of the listing — not the seller account. Yet these are often removed or restored together.

What Amazon specifically forbids:

• Reviews from friends or family
• Incentivized reviews without clear labeling
• Buying Amazon reviews

Violation of these rules will not only result in account suspension, but also permanent deletion of your reviews.

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8. Tips to protect your reviews despite being blocked

1. Work transparently — don't buy reviews!
2. Maintain good communication with your customers
3. Keep an eye on your seller performance
4. Use performance monitoring tools
5. Respond immediately to Amazon alerts
6. Document all business processesto be able to submit a convincing action plan in the event of a suspension.

9. Conclusion

One Amazon account suspension is a real nightmare for every seller — especially when valuable customer reviews are at stake. Anyone who reacts professionally, creates a well-thought-out action plan and strictly complies with Amazon guidelines has a good chance of recovery.

💡 Our tip: Act preventively, invest in long-term customer satisfaction and stay up to date on Amazon's policies.

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