E-commerce giant Amazon has announced changes to the image selection on its product pages to increase sales.
Product images are essential for online sales
Product images are of crucial importance in online retail: They not only provide information about the product, but also about its functions and possible uses. Ideally, they motivate customers to buy. Amazon is therefore planning to further improve the quality of the product photos stored on its platform in order to influence the buying decisions of its customers.
Amazon had already announced in January that they wanted to optimize the product detail pages for devices. In the future, it will be possible to display images from various sellers. Amazon has now announced that it will also extend this change to other categories in the coming months — particularly textiles and consumer products.
Expanded image selection for better buying decisions
The improved image selection should provide users with more information to help them make an informed purchase decision, according to the official announcement from Amazon.
Amazon responds to feedback from sellers
Amazon emphasized that the adjustments were made in cooperation with marketplace sellers. According to feedback from sellers, the image selection process has also been adjusted: Images from brand owners now have priority, while photos from third-party sellers are only used if the required images are missing from the product detail page.
Minimum requirements for product images
Each product detail page must have at least three images:
- An image of the product against a white background,
- An image that shows the product in a real environment, and
- An image with additional information, such as dimensions or nutritional information.
Amazon also explained that the images are automatically selected to meet these requirements. If retailers find that incorrect or faulty images are being displayed, they can contact the reseller service to have the problem resolved.
