Amazon compliance process: 7 things you should know about the GPSR regulation
initiation
The Amazon compliance process for GPSR compliance For retailers in the EU, the new General Product Safety Regulation (GPSR) Even more demanding from 2025. Anyone who offers products on Amazon must not only prove product safety, but also provide comprehensive documentation — otherwise there is a risk of listing stops or even permanent deactivations.
As an Amazon retailer, you can find out what you should now know about the GPSR regulation, why it is so crucial for your business and how to optimally prepare for the new requirements.
1. What is the GPSR regulation?
Die General Product Safety Regulation (EU) 2023/988 replaces the previous Product Safety Directive 2001/95/EC from December 13, 2024. The aim is to create a uniform level of safety for non-food products in the EU internal market.
The most important features:
- Applies to all consumer products, even without CE marking
- Subject Online and offline retailers
- Focus on Product safety, market monitoring and traceability
- Amazon is as a marketplace partly responsible for compliance
2. Appointment of a responsible economic operator
From now on, only products may be sold on Amazon with a so-called responsible economic operator is named.
Who could that be?
- manufacturer based in the EU
- Importer or authorised representative
- Fulfillment service provider based in Europe
This information must visible on the product or packaging and be submitted to Amazon upon request.
3. Traceability obligation
The GPSR requires a full documentation the supply chain. Amazon expects:
- Indication of suppliers and batch numbers
- Complete traceability back to the end customer
- Documentation on technical and logistical intermediate stations
4. Technical product documentation is mandatory
All products must be complete technical documentation own. This includes:
- Declaration of Conformity
- Safety data sheets
- material composition
- user guides
- laboratory reports (e.g. for CE testing)
These documents must be provided upon request within a few days are available.
5. Provide product safety information
Amazon requires the retailer to provide the customer with all relevant safety information are provided:
- cautions
- security icons
- Instructions for use in the local language
- CE marking information (if required)
If this data is missing, it can be Deleting the listing come.
6. Reporting unsafe products
The GPSR obliges retailers to quick responsewhen a product poses safety risks.
- Notification within 2 working days
- Information to Amazon and competent authorities
- About the EU reporting system Safety Gate
- Evidence of corrections or recalls
7. Amazon standardizes the compliance process
Amazon has that Compliance Center introduced. It offers:
- Upload documents to a central location
- Overview of missing evidence
- Product-specific requirements depending on the category
This automation helps Amazon efficiently implement GPSR requirements. For you, that means: Consistent review of your offers.
FAQ about the GPSR regulation on Amazon
What is the Amazon compliance process?
A standard process introduced by Amazon to check whether retailers comply with legal and marketplace-related obligations — for example with regard to product safety, CE marking and labeling.
What happens if I don't have any evidence?
If documents are missing, Amazon can pause or delete your listings. Repeated violations result in permanent suspension.
Which products are affected?
All non-food consumer products — including toys, household goods, electronics and textiles, regardless of the CE requirement.
What documents do I need to have ready?
Declarations of conformity, safety data sheets, test certificates, traceability information, user manuals and labeling.
Where do I upload the documents?
About the Amazon Compliance Center on Seller Central.
Conclusion
Die GPSR regulation Change the Amazon compliance process fundamental. If you want to continue selling successfully and legally on Amazon in 2025, you should prepare yourself now. Make sure that your products are documented, traceable, and secure — before Amazon steps in.
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synopsis
- The GPSR applies to all consumer products from December 2024
- Amazon requires comprehensive evidence in the compliance process
- CE marking, safety data and technical documents are mandatory
- New Compliance Center makes uploading and tracking easy
- Without preparation, your product listings could be blocked
