Can I combine Amazon FBM with FBA?

Combining Amazon FBM and FBA — is that possible?

✅ Can I combine Amazon FBM with FBA?

Yes, Amazon allows you to FBM (Fulfillment by Merchant) and FBA (Fulfillment by Amazon) to be used in parallel. You can list the same item both in your own warehouse (FBM) and in the Amazon warehouse (FBA). This gives you maximum flexibility in warehousing and delivery processing. Many professional sellers use this combination to minimize risks — for example in the event of supply bottlenecks in the FBA or to specifically manage margins through their own shipping.

Important: For each offer (FBA or FBM), you must maintain a separate ASIN variant with the respective inventory. Amazon then decides which offer is preferred to display based on price, delivery time, Prime status and performance.

If you want to strategically and automatically control between the two fulfillment models, an intelligent repricer such as Metaprice create decisive competitive advantages.

For more setup tips, see FBM start guide on our blog.

✅ What are the benefits of combining Amazon FBM and FBA?

The combination of Amazon FBM and FBA allows you to respond flexibly to seasonal demands, storage issues, or Amazon restrictions. While FBA offers faster delivery times for Prime customers, FBM allows you to maintain more control over packaging, customer service, and margins.

FBM offers you a backup model, especially during peak times or for products with variable availability. In this way, you remain able to deliver even if the FBA warehouse is sold out or storage restrictions apply on Amazon.

✅ How should I control my prices when combining FBM and FBA?

If you sell the same products on Amazon FBM and FBA, you'll need a differentiated pricing strategy, as Amazon selects the “Buy Box” winner based on several factors. You should consider shipping costs, storage fees, and Prime benefits.

An automated Amazon Repricer such as Metaprice can help to dynamically adjust prices — based on competitive data, delivery method and margin targets. This ensures maximum visibility and profitability.

✅ Are there any restrictions on using Amazon FBM and FBA at the same time?

Basically no, but you should consider the following points:

• You'll need to manage inventory separately for both offerings.
• Customer reviews apply across products, not based on offers.
• Shipping speeds may vary depending on warehouse location and fulfillment method.
• Amazon favors FBA deals in the Buy Box, all other factors being equal.

A well-thought-out strategy with tools such as Metaprice helps you get the best out of both worlds.

✅ Who is the combination of Amazon FBM and FBA worthwhile for?

The combination is ideal for experienced traders who:

• have products with different stock availability,
• use your own logistics structures,
• want to be independent of Amazon
• or test specific pricing and delivery strategies.

Retailers with private brands also benefit if they want to offer individualized packaging or additional services via FBM, for example.

You can find out more about this in our FBM preparation guide.

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