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The delivery method plays a central role in winning the Amazon BuyBox. Amazon generally prefers Fulfillment by Amazon (FBA) because it guarantees fast, reliable Prime delivery. But retailers with Amazon FBM (Fulfillment by Merchant) can also win the BuyBox — when certain criteria are met.
FBM sellers must impress with excellent customer service, short delivery times and a low cancellation rate. An intelligent repricing approach, such as Metaprice Repricer provides. Also important: a transparent return policy and a high seller rating. Amazon is constantly analyzing performance metrics — if performance is poor, the chances of getting the BuyBox fall, regardless of the model. You can find out more about the BuyBox logic in Metaprice blog.
Yes, you can also win the BuyBox with Amazon FBM — but under stricter conditions. Amazon checks aspects such as delivery speed, shipping quality and customer satisfaction with FBM providers in particular.
If you want to remain competitive as an FBM seller, you should have competitive prices with the help of a Amazon Repricers adapt automatically. Fast order processing, transparent communication and as few negative reviews as possible are just as crucial. In combination with a powerful repricer such as Metaprice, the BuyBox is also realistically achievable for FBM.
Shipping speed is a key ranking factor on Amazon FBM. Customers expect fast deliveries — and Amazon prioritizes offers that meet this requirement.
FBM providers should optimize their logistics processes so that orders are shipped reliably within 24-48 hours. The correct specification of delivery times in the backend is also essential to build trust. Sellers who regularly deliver late lose both visibility and BuyBox shares. An intelligent repricer like Metaprice can help to remain competitive through dynamic price management.
FBA gives Amazon more control over the customer experience — that's why it's preferred. Prime logistics, guaranteed delivery times and consistent returns management make FBA a safe choice for Amazon. With Amazon FBM, the responsibility lies with the retailer — with all risks.
But: Anyone who acts professionally as an FBM dealer can close the gap. The prerequisites are stable shipping processes, excellent reviews and a competitive price. Amazon FBM can even offer advantages over FBA, especially in niches or specialized products. It is important that you set your pricing strategy, for example, with the Metaprice Repricer control automatically and regularly optimize your performance.
Targeted optimization of the BuyBox rate starts with a holistic strategy. In addition to competitive prices, factors such as inventory, shipping speed, response time to customer inquiries and return rate play a decisive role.
An automatic repricer such as Metaprice helps you always sell at the ideal price — without losing margin. In addition, you should keep an eye on the most important KPIs and proactively improve them. In Metaprice blog You will find lots of practical tips about BuyBox optimization for Amazon FBM retailers.
For Amazon FBM retailers, an automatic repricer is the most important tool to remain competitive. While FBA offers are often listed preferentially, FBM sellers can impress with the right price at the right time.
Metaprice Analyzes the market in real time and dynamically adjusts your prices — always within your desired margins. This allows you to prevail against FBA despite lower logistics advantages and win the BuyBox regularly. This is particularly helpful when there is high competitive pressure or in particularly price-sensitive categories.
