In which countries is Amazon Vine available?

In which countries is the Amazon Vine program available?

The Amazon Vine program is currently available in several international marketplaces — including the USA, Germany, UK, France, Italy, Spain, and Japan. However, not all countries require participation for Amazon FBM-Dealer unlocked. In Germany, both vendors and selected sellers can use the program, provided they meet certain criteria.

For online retailers in Amazon FBMmodel is particularly worthwhile to participate if new products should quickly receive trustworthy reviews. Amazon selects reviewers, which ensures objective customer feedback.

For a full overview of how Amazon Vine works, check out our blog post:
👉 How does Amazon Vine work?

💡 Can Amazon FBM retailers join the Vine program?

Yes, under certain conditions, we can also Amazon FBM-Sellers participate in the Vine program — but only if they have a professional account and use their “Delivery by Amazon” products. Pure FBM products are currently not automatically eligible for participation.

One option for FBM retailers is to strategically switch specific products to FBA to use Amazon Vine. This can be worthwhile if you're launching new products and need authentic reviews quickly.

Learn more about strategically optimizing your pricing with Amazon Repricer from Metaprice.

🔄 What is the difference between Amazon Vine and Amazon FBM?

Amazon Vine is a program for generating trustworthy product reviews from selected reviewers (“Vine Voices”). It especially helps when launching new products without reviews.

Amazon FBM (Fulfilled by Merchant), on the other hand, describes the shipping model in which retailers store, pack and ship their products independently. While Vine is closely linked to FBA (Fulfilled by Amazon), FBM gives retailers more control over logistics and margins.

FBM retailers must therefore consider whether a temporary switch to FBA makes sense in order to benefit from Amazon Vine.

You can find out more about the strategic management of your products at www.metaprice.io.

🌍 Why isn't Amazon Vine available in every country?

Amazon is only launching Vine in markets where there is a critical mass of qualified Vine members and an established seller ecosystem. Factors such as language, marketplace size, and regulatory requirements influence availability.

For Amazon FBM-Retailer, this means that international expansion with Vine support is only realistic on certain marketplaces. If you want to expand into other countries, you should find out about local conditions in advance.

You can find more insights about Amazon marketplace strategy at:
👉 www.metaprice.io

🔍 Is Amazon Vine worthwhile for FBM retailers?

Yes — but with restrictions. When you Amazon FBM If you operate, you must actively check whether your products are eligible for Vine. A mix of FBA and FBM can be the ideal solution in many cases. For new products, Vine offers a clear competitive advantage through quick, authentic reviews.

In combination with intelligent price management, e.g. through Metaprice Amazon Repricer, you can significantly increase the visibility and conversion rate of your products.

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