What are the differences between Amazon FBM and FBA?

Differences between Amazon FBM and FBA — what retailers should know

What does Amazon FBM mean and how is it different from FBA?

Amazon FBM (Fulfillment by Merchant) means that, as a retailer, you handle shipping, customer service and, if applicable, returns yourself. In contrast, takes over at FBA (Fulfillment by Amazon) Amazon these tasks for you. While FBA benefits from fast Prime delivery, FBM gives you more control over your processes, warehousing, and margins. Amazon FBM is particularly interesting for retailers with their own logistics or special shipping requirements.

👉 You can find out more about strategic preparation here:
www.metaprice.io/blog/preparing-for-the-deployment-of-Amazon-fbm

What are the advantages of Amazon FBM over FBA?

Amazon FBM offers more flexibility and control: You can optimize your inventory, save costs, and use custom packaging or inserts. Even when it comes to special formats, fresh products or seasonal goods, you are often better off with FBM. FBM is also the more economical solution for many retailers — especially when the Amazon FBA fees are too high or you already have an efficient logistics structure.

Who is Amazon FBM particularly suitable for?

Amazon FBM is ideal for retailers who either have their own shipping process or have specific shipping requirements. These include manufacturers, brand owners or specialized niche retailers with more individual processes. FBM is also often the better choice for retailers who want to better manage seasonal fluctuations. You have full control over shipping, inventory, and customer experience.

What are the challenges with Amazon FBM?

FBM requires more personal responsibility: You must ensure reliable logistics, punctual shipping processes and efficient customer service. Negative reviews due to late deliveries or poor communication have a direct impact on your seller account. You must also handle returns and complaints yourself. However, anyone who sets up professional structures can master these challenges well.

How does Amazon FBM influence price management?

When using Amazon FBM, you have more leeway in pricing — but you are also more exposed to competition, particularly against FBA providers with a prime advantage. An intelligent repricing tool can help you remain competitive and still secure your margin.

🔧 Tip: Use the Amazon Repricer from Metapriceto automatically and strategically adjust your prices.

Can I use Amazon FBM and FBA at the same time?

Yes, the so-called Dual Fulfillment is possible and even useful for many retailers. You can offer certain products via FBA (such as bestsellers or fast-moving items), while you process others via FBM — for example due to special requirements or low inventory turnover. This strategy increases your flexibility and makes you more independent of any Amazon restrictions.

How do I get started with Amazon FBM?

First, you need an active seller account and a functioning shipping and returns management system. You can then simply list your products as FBM in Seller Central. Pay attention to exact delivery times, correct product data and clear customer communication. Profound preparation is essential.

📘 Here you can find practical preparation instructions:
👉 https://www.metaprice.io/blog/vorbereitung-fur-den-einsatz-von-amazon-fbm

Which tool helps me sell Amazon FBM?

A proven tool for optimizing your FBM processes is Metaprice.io. The platform offers intelligent repricing features, competitive analysis, and helps you adjust prices in real time. This is how you can sell profitably with Amazon FBM — even in a highly competitive market.

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