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In order to participate in the Amazon Vine program, sellers must meet certain requirements. Initially, participation is currently only possible for sellers who have the Amazon FBA-Use service — for pure Amazon FBM-Vine is currently unavailable as a seller. In addition, products for Vine must be in stock, listed based on EAN/GTIN, and be new and in original packaging. The product title, bullet points, and product description should be complete and correct in content. In addition, the products must be approved for sale on Amazon.de and must have no age restrictions. A strong performance as a seller and a professional brand presence increase the chances of successful participation.
Learn more about how Amazon Vine works here: How does Amazon Vine work?
Currently, the Vine program is exclusively open to FBA sellers. Amazon FBM-Retailers are currently excluded from participation. The reason is that Amazon Vine relies heavily on logistics and availability, which is managed centrally via FBA. Still, a strategic shift to FBA is worthwhile for products with potential to gain access to Vine and other exclusive programs. Alternatively, FBM sellers can take advantage of other visibility advantages through targeted repricing and convincing product data — for example with the help of an intelligent repricer such as Metaprice.
Amazon Vine gives sellers the opportunity to get authentic reviews from verified testers early on. This increases the trust of potential buyers, improves the conversion rate and increases the organic visibility of the products. Especially when it comes to new or innovative items, Vine can help build up a strong market position more quickly. Even in the context of Amazon FBM Can Vine be worth considering — if it is possible to switch to FBA, it is worthwhile to strategically assess the opportunities for participation. You can find further optimization options directly at Metaprice.io.
Joining the Vine program is not free. Amazon currently charges a flat fee for each product listed (varies depending on the marketplace and region). These costs cover distribution to Vine members and organizational processing. Products themselves must be provided free of charge. The investment is particularly worthwhile for new products that require explanation or in order to generate authentic feedback quickly.
The maximum number of reviews under the Vine program is usually 30, but it is not guaranteed that all seats will be used — the number depends on how attractive the product is to Vine members. Good product data, high-quality images, and relevant categories increase the likelihood that your product will be selected and tested. Tip: FBM sellers can also benefit from evaluation tools — a data-driven approach, as is the case with Metaprice is followed, provides additional insights.
