What role does the price play in awarding a BuyBox?

Amazon BuyBox: How important is the price for Amazon FBM retailers?

What role does price play in awarding BuyBoxes on Amazon — especially for Amazon FBM retailers?

The price is undoubtedly one of the decisive factors in awarding the Amazon BuyBox — even for Amazon FBM retailers. Amazon prefers offers with competitive prices because the marketplace aims at an optimal shopping experience for end customers. This means: If your price is significantly above average, the probability that your product will receive the BuyBox decreases — regardless of whether you ship via FBA or FBM.

But be careful: The lowest price alone is not enough. Other factors such as delivery time, seller rating, performance metrics, and return rate also play a role. As Amazon FBM seller However, you have less leeway when it comes to shipping time, which makes pricing all the more important.

An intelligent repricing tool such as Metaprice helps you adjust your price dynamically — automatically and competitively. In this way, you can sustainably increase your chances of getting the BuyBox without giving away any margin.

You can read more about this topic in our Blog article “The Myth of Amazon BuyBox”.
You can find more solutions and tools at www.metaprice.io.

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