Amazon Business FBA fee discount: 7 things retailers need to know now

Table of contents

1. Introduction — What is the new Amazon Business FBA fee discount?
2. Requirements in detail: business price or quantity discount ≥3%
3. Implementation in Seller Central — step by step
4. Fee and margin effects: Calculation examples & scenarios
5. Pricing strategy for B2B bulk orders
6. Operational adjustments & logistics
7. Best practices & sources of error
8. Amazon Business FBA fee discount FAQ
9. Conclusion & action impulse

1. Introduction — What is the new Amazon Business FBA fee discount?

The Amazon Business FBA fee discount is a small revolution for retailers in the B2B segment. Since September 24, 2025 In fact, Amazon is changing the fee card: Anyone who offers its customers business prices or volume discounts pays less for shipping by Amazon (FBA).

Why is that exciting? Very simple:

• FBA fees are one of the biggest cost factors in online retail. Retailers who do not optimize here lose room for manoeuvre. More about View Amazon fees You can find in our guide at metaprice.io.
• business customers Often buy not just a part, but entire packages.
• Even a few cents per unit add up to significant amounts for large orders.

In short: If you participate, you save — and if you ignore it, you give away cash.

2. Requirements in detail: Business price or quantity discount ≥3%

So that Amazon FBA fee discount granted, there is a clear requirement:
At least one discount schedule or business price must be active.

Business price — the easy solution

A Business price is nothing more than a special offer that only business customers see. An example: Your regular price is 100€, you give 95€ for business customers. It's done.

Volume discount starting at 3% — the classic discount scale

Even more flexible is the Rebate scale. Once a certain quantity is reached, a discount applies automatically, at least 3%. A typical season could be:

• 10 pieces → 3%
• 25 pieces → 5%
• 100 pieces → 10%

This way, business customers immediately know which Price scale is interesting for them.

Combination — double lever

The smartest option? Both together. Business price + quantity discount = higher visibility + discount qualification. Anyone who plans their pricing structure strategically can even specifically Automate Amazon Repricing — a topic that we at metaprice.io Discuss in detail.

3. Implementation in Seller Central — step by step

The theory sounds good, but how do you put the discount into practice?
It's simple — Seller Central makes it possible:

1. Logga in: Go to the menu Pricing > Business Pricing.
2. Enter business price: Enter a value below your standard price.
3. Define quantity discount: Set a discount scale (at least 3% from the first level).
4. Check: Calculate with the FBA calculator And also think of the Referral fee.
5. Activate & control: Watch your business analytics — they'll show you whether the strategy is working.

A few clicks, a bit of calculation — and your listing for the FBA fee discount prepared.

4. Fees and margin effects: Calculation examples & scenarios

What does the whole thing really mean now? A look at figures makes it tangible.

Example 1: Standard size (1 kg)

• Regular FBA fee: €3.50
• With discount: 3,20€
  Savings: €0.30 per unit

Example 2: Oversize item

• Regular FBA fee: €8.00
• With discount: 7,50€
  Savings: €0.50 per unit

Sounds like little? Imagine a company ordering 100 units. Zack — 50€ saved, just over the fees.

Break-even check

Is it worthwhile for all retailers? No

• Useful for articles that regularly in larger quantities be sold.
• Less exciting when your target group makes almost only individual purchases.

The bottom line: Anyone who is serious about B2B has a clear advantage here. You can also find more details in our guide to Amazon international sales chez metaprice.io.

5. Pricing strategy for B2B bulk orders

A discount alone does not make a good strategy. The decisive factor is balance:

• Set tiered prices realistically: Not too high, not too low.
• Buy Box at a glance: Whoever screws too much on the price jeopardizes visibility in B2C. Particularly exciting: How does this affect the Buy Box on Amazon off? We have a deep dive for this at metaprice.io.
• Include referral fee: Only those who know all fees can calculate sensibly.
• Separate B2B and B2C: When in doubt, use different strategies.

Always ask yourself: “Would I buy here as a business customer? “If the answer is yes, you're on the right track.

6. Operational adjustments & logistics

Logistics is often underestimated. But this is exactly where it is decided whether the discount is a real profit.

• Pan-EU FBA: If you serve several markets, you save shipping routes.
• Include returns: Large orders → big risk when it comes to returns.
• Secure stocks: Empty inventory = missed discounts.
• Keep an eye on fee updates: Amazon regularly adjusts its structures.

In short: The discount only works when the rest of the supply chain is in place.

7. Best practices & sources of error

Best Practices

• Start and test with just a few SKUs.
• Start small discount scales (3—5%) and increase.
• Use business analytics to identify buying patterns.
• Also advertise business offers externally (e.g. LinkedIn, B2B newsletter).

Typical mistakes

• Discounts that are too high and eat up margins.
• No clear distinction between B2C and B2B prices.
• Overlook storage costs and returns.
• Calculate without an FBA calculator → expensive trap.

Mistakes are made quickly — and difficult to correct. So it's better to plan cleanly. There are more tips on trader strategies in our article on Amazon BSA updates upon metaprice.io.

8. Amazon Business FBA fee discount FAQ

How do I activate the discount?
In short: Set up a business price or quantity discount (≥3%) in Seller Central.

Only for large orders?
Yes, only orders placed via Amazon Business benefit.

Which markets are affected?
The start was in Europe, other regions could follow.

How much is the saving?
On average, €0.20-0.50 per unit — depending on size and weight.

Can I combine?
Yes, business price and quantity discount together have the strongest effect.

9. Conclusion & Impulse for Action

The Amazon Business FBA fee discount It's not a gimmick — it's a competitive advantage.
With minimal effort, you get lower fees, greater B2B visibility and, bottom line, more margin.

So: Take 30 minutes now, set up a discount scale, check your business prices — and test the effect.
Whoever acts today benefits tomorrow. If you wait, you watch how other retailers pass by.

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