GPSR: Amazon retailers should prove compliance for new listings — 7 things you should know

Since the new EU regulation came into force, the issue has “GPSR: Amazon retailers should prove compliance for new offers — deactivation is imminent” More relevant than ever for many marketplace sellers. Even when creating new listings on Amazon, retailers must now demonstrate strict product compliance — otherwise their listings may be immediately deactivated. What is behind the new regulation? And what do you absolutely have to consider as a retailer now? We have summarized the 7 most important points for you.

What is the GPSR regulation anyway?

The “General Product Safety Regulation” (GPSR) is the new EU product safety regulation. It replaces the previous Product Safety Directive 2001/95/EC and is intended to strengthen consumer protection in digital trade.

The goal of the GPSR

• Improving product safety when selling online
• Standardization of reporting and documentation requirements
• Obligation to identify a “responsible economic operator”

How long has the regulation been in force?

The GPSR appeared on December 13, 2024 in force. From December 13, 2024 All products sold in the EU must comply with the new requirements.

1. Proof of compliance becomes mandatory

The key change for Amazon retailers is: With new offerings require a valid proof of product compliance. That means:

• Declaration of Conformity
• Product identification (e.g. CE mark)
• Identification of the responsible economic operator
• Accessibility of safety-related information

If this information is missing, Amazon can your product Don't list or deactivate.

2. Who is the responsible economic operator?

According to GPSR, Each product is an economic operator based in the EU Be able to name. These include:

• manufacturer based in the EU
• Authorized representatives
• Importer (importer)
• Fulfillment service provider with storage in the EU

retailers who sell outside the EU need an EU representative — e.g. by an authorized agency.

3. These products are particularly affected

Not every product is equally affected by the new GPSR. The following are particularly strictly controlled:

• Electronic devices
• children's toys
• household appliances
• cosmetics and care products
• Products without CE marking

Longtail keywords:

• “Amazon product compliance toy”
• “CE Mark Amazon Sales”
• “GPSR certificate for electronic products”

These products should only be listed with complete technical documentation.

4. Amazon drastically adapts processes

Amazon has significantly changed its platform processes due to the GPSR regulation. Since the beginning of 2025, the following points have been queried when creating new offers:

• Upload the declaration of conformity (PDF)
• Enter the economic operator's contact address
• Product identifiers directly in Seller Central

If any of this information is missing, the listing will not published or automatically blocked.

5. What happens if there is no compliance?

If the GPSR is violated, there are serious consequences:

• Instant deactivation affected products
• Cautions in Seller Central
• Warnings or fines from authorities
• loss of selling rights

Amazon retailers should therefore adjust their processes in good time to avoid lost sales.

6. This is how you prepare yourself properly

So that you as a retailer can continue to sell on Amazon in accordance with the law, you should take the following steps:

To-do list for retailers:

1. Check and, if necessary, update technical documentation
2. Create or request declarations of compliance for all products
3. Ensure CE marking (if required)
4. Name an EU economic operator
5. Keep compliance documents handy (for Amazon upload)

👉 Tip: Use tools such as Amazon Repricer from Metapriceto centrally manage your listings at any time.

7. Compliance automation saves time and nerves

Especially with large product catalogs, manually entering GPSR data can quickly become a mammoth task. Many retailers therefore rely on automated compliance management systems, in order to:

• Manage documents efficiently
• Implement changes faster
• Prepare notifications to Amazon

Anyone who invests in structure at an early stage secures long-term competitive advantages.

FAQ: Frequently asked questions about GPSR on Amazon

What does GPSR specifically mean for Amazon retailers?
GPSR obliges retailers to prove product compliance and an EU economic operator for new offers — otherwise there is a risk of deactivation.

Does every product have to have a CE mark?
No, only products with a specific EU directive. But it is mandatory for electronics, toys or medical devices.

What is a declaration of conformity?
An official document in which manufacturers confirm that their product complies with all applicable EU directives.

What happens if I don't submit compliance data?
Amazon is unable to list the product or delete it from the catalog. There may also be legal consequences.

How do I find out if my product is affected?
Check the product category against EU requirements. In case of uncertainty, legal advice is recommended.

Conclusion

The new product safety regulation GPSR: Amazon Retailers Should Prove Compliance for New Offers — Deactivation is Imminent Forces Marketplace Sellers to Take Action The good news: With the right preparation and digital tools, proof of compliance can be organized efficiently — significantly reducing the risk of blockages. If you want to be on the safe side, you should now check their product data for completeness and implement appropriate compliance processes.

Get informed now

Avoid expensive mistakes with the new GPSR regulation — and optimize your Amazon business with the Amazon Repricer from Metaprice. Find out now and sell permanently in accordance with the law!

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