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Yes, Vine reviews are clearly marked on Amazon. You can recognize them by the note “Vine customer” directly below the reviewer name. This label helps you as Amazon FBM resellerto better classify authentic reviews. Vine reviews come from selected reviewers who, as part of Amazon Vine program Get products for free to leave an honest review.
The content of these reviews is subject to high editorial standards, but is not always very different in style from classic customer reviews. Yet they often provide more detailed and well-founded feedback. This can help you to further develop products or identify potential weaknesses at an early stage.
If you want to know more about the program, you can find a detailed analysis here:
👉 How does Amazon Vine work?
For you as an Amazon FBM retailer, Vine reviews can be strategically valuable — especially when it comes to new products without customer feedback. The first reviews significantly influence the conversion rate. Because Vine reviewers rate neutrally and critically, potential customers gain trust more quickly.
However, you should note: Only Amazon FBA products can directly participate in the Vine program. For Amazon FBM However, you can benefit indirectly from Vine reviews, e.g. by monitoring the competition or by incorporating external feedback strategies.
You can find more insights on effective strategies at Metaprice — Amazon Repricer.
Although you don't directly participate in the Vine program as an FBM seller, Vine reviews are still relevant to you. They influence the overall rating of the product — and therefore visibility in search results. This can indirectly increase or decrease your sales figures, even if you're not the provider of the VINE-approved ASIN.
Through targeted Repricing with tools like Metaprice Can you react quickly to such changes and secure your position in the Buybox competition.
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Yes, it is possible. During Vine reviews are transparently marked with “Vine customer” and are usually more detailed in terms of content, fake reviews are often very general, extremely positive and without real product details.
As an Amazon FBM seller, you should regularly check reviews and report dubious reviews to Amazon if necessary. Trusted reviews — such as those from Vine — increase the credibility of your product page.
