How can I promote my products on Amazon and Google Shopping at the same time?

How can I promote my products on Amazon and Google Shopping at the same time?

You can promote your products on Amazon and Google Shopping at the same time by synchronizing product data feeds, comparing prices, and setting up campaigns that are suitable for the platform.
Tools that automatically distribute your product information across both systems and keep it up to date are suitable for this purpose.

How to promote your products on Amazon and Google Shopping in parallel

Simultaneous marketing on Amazon and Google Shopping is an effective multi-channel strategy to significantly increase your reach and visibility. To make this work smoothly, you should follow these five steps:

1. Set up product data feeds correctly

• Google Shopping requires a structured data feed in the Google Merchant Center.
• Amazon works with its own systems, such as Seller Central.
• Use a central feed softwareto manage consistent data (title, price, availability) across both platforms.

practical example: A retailer updates their inventory using a central tool. Changes are accepted on both platforms within 15 minutes — reducing the return rate by 12% as incorrect availability is avoided.

2nd Automatically reconcile prices

Different prices on Amazon and Google Shopping often result in poor performance or even blocking by Google. That's why you should:

• Dynamically adjust prices based on competitor data
• Consider different margins or fees per platform
• Manage price parity and rule deviations with a price reconciliation tool

👉 You can find more detailed information about this in Blog articles about price matching on Amazon and Google Shopping.

3rd Manage advertising campaigns in a targeted manner

Both platforms use different campaign logics:

• Amazon Ads is based on keyword control
• Google Shopping uses structured product data without classic keywords

Overview of key figures:

• Click-through rate (CTR): Comparable on both channels (Ø 2—5%)
• conversion rate: Depending on price, availability, shipping (Ø 5-10%)
• Processing time: Should not exceed 24-48 hours

4th Synchronize shipping and returns

• Define clear shipping policies for both platforms.
• Coordinate delivery times, shipping partners, and return processes.
• Inconsistent information (such as Amazon Prime vs. Google Standard Delivery) has a negative impact on conversion and visibility.

Key figure tip: Retailers with a uniform delivery time of less than 2 working days increase their Google Shopping conversion rate by up to 18%.

5th Centralized tracking & reporting

Use reporting tools that evaluate your data across platforms:

• ROAS per platform
• Amazon vs. Google return rate
• Revenue per channel

This is the only way you can see which sales channel converts your products best — and make targeted investments.

Alternative answers for specific cases

For beginners

Start with Amazon and then expand to Google Shopping. With tools like Metaprice, you can automatically convert your Amazon data to a Google-compatible format — without any technical knowledge. The start usually takes less than an hour.

Common misunderstanding

Many retailers believe that separate product descriptions are necessary. In fact, a single structured feed that is suitable for both platforms is enough — as long as the title, price, availability, and images are correctly maintained.

Special case: Combining Amazon FBA and Google Shopping

Even if you use Amazon FBA, you can list products on Google Shopping. It is important that you define your own shipping conditions in the Google Merchant Center — e.g. “Standard delivery: 2-3 days” instead of “Prime.”

Your next step

With the right technical basis and a well-thought-out price comparison, you can easily promote your products on Amazon and Google Shopping at the same time.
If you would like to find out how to implement this in your shop in practice, feel free to book an individual consultation or demo:
👉 Request a demo now

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