How do I join the Amazon Vine program?

Common questions about getting started with the Amazon Vine program for retailers

How can I join the Amazon Vine program as a retailer?

that Amazon Vine program is currently only available to brand owners who are registered in the Amazon Brand Registry. It is also a prerequisite that your products are newly, are not listed as “used” and have a valid GTIN or UPC. Important: The Vine program is currently only for Amazon FBA-Products available. When you with Amazon FBM You are currently unable to participate directly, but you should still check out the FBA option to use the program.

In practice, you sign up for Vine via Seller Central, select eligible products, and make a limited number of copies available free of charge. In return, these articles receive early, verified reviews from Vine members — a huge advantage for new listings.

➡ Find out more about how it works here:
How does Amazon Vine work — blog articles on Metaprice

Is the Vine program also suitable for Amazon FBM retailers?

Not directly at the moment. The Vine program is primarily aimed at FBA dealers. If you have Amazon FBM Sending, there is currently no official option to participate. However, you can proceed strategically: Many retailers use hybrid strategies and store selected products via FBA in order to benefit specifically from Vine. This is how you combine the flexibility of FBM with the evaluation power of Vine.

If you use Amazon FBM and want to scale, it's worth switching or combining with FBA. At the same time, you should keep an eye on your pricing — an intelligent repricer such as Metaprice for Amazon.

What benefits does the Amazon Vine program offer me?

The Amazon Vine program allows you to fast authentic reviews to collect new products. These reviews come from selected testers, the so-called Vine Voices. The result: Your products get confidence from buyers faster, which is directly positive on the conversion rate can have an impact. Especially when competing on Amazon — whether FBA or Amazon FBM — is that a strong advantage.

An additional advantage: Vine reviews often appear more prominently on the product page and thus also improve your organic visibility.

How much does it cost to join the Amazon Vine program?

For brands that are registered in the Amazon Brand Registry, participation is generally free — You don't pay a participation fee. However, you must provide the test products at your own expense. These products are sent to Vine members who then leave a review.

Note: You bear the shipping costs, even if you Amazon FBM uses (should you want to participate via FBA in the future). However, as part of a long-term strategy, this investment is usually well invested.

Are there alternatives to the Amazon Vine program for FBM retailers?

Yes, especially if you exclusively work with Amazon FBM If you are working, you should consider alternative ways to generate reviews. These include, for example:

• Customer loyalty via follow-up emails
• Test purchases via external product testers (compliant with the rules!)
• Participate in Amazon Early Reviewer Program (when available)
• Using intelligent tools such as Metaprice to adjust prices for more sales and reviews

While these paths can't directly compete with Vine, they are valid options to still collect initial reviews and establish your product.

‍