Amazon FBM (Fulfilled by Merchant) means that you, as a merchant, take care of shipping, customer service, and storage yourself. In contrast, Amazon stores your products at FBA (Fulfilled by Amazon) and takes care of all logistics. Amazon FBM gives you full control over your processes, but it also requires more effort. FBM is particularly interesting for many retailers if they already have their own warehouse structures or would like to use individual shipping solutions.
👉 Learn more about preparing for Amazon FBM in MetaPrice blog.
Amazon FBM is generally also suitable for beginners — especially if you're ready to learn the basics of shipping, returns management, and customer service. The advantage: You have complete control over your margins and can react flexibly to customer requests. Getting started requires good preparation, but with the right tools and processes, Amazon FBM can be implemented efficiently — even without many years of experience.
A helpful tool to get you started: MetaPrice Amazon Repricer — ideal for price automation for FBM dealers.
Amazon FBM gives you direct control over inventory, shipping rates, and packaging. As a result, niche products can often be offered more profitably. Individual brand messages can also be better communicated. You also avoid FBA-specific fees and are not dependent on Amazon's logistics — a clear advantage in case of bottlenecks or when using external warehouses.
The biggest challenges lie in day-to-day operations: shipping processing, returns processing, customer support and ensuring fast delivery times. This can be overwhelming, especially at the beginning. However, anyone who relies on structured processes, functioning warehouse logistics and automation tools efficiently overcomes these hurdles. Particularly helpful: A price management tool such as Amazon Repricer from MetaPrice.
To get started successfully with Amazon FBM, we recommend tools for:
Especially for beginners, a modular tech stack that is scalable is worthwhile. An overview and strategy tips can be found at www.metaprice.io.
Dynamic repricing is crucial to remain competitive. Tools such as MetaPrice Amazon Repricer Analyze the marketplace in real time and automatically adjust your prices — based on rules, minimum prices, or buybox goals. This allows you to remain visible without risking your margins. For FBM dealers who want to use their time efficiently, a repricer is essential.
Structured preparation is the key to success with Amazon FBM. You should:
A practice-oriented guide can be found in Blog articles about Amazon FBM preparation.
Amazon FBM is not rocket science — with a clear strategy, reliable tools, and a willingness to learn, you can sell successfully as a beginner. Services such as Amazon Repricer from MetaPriceto automate pricing strategies and make your business scalable