What is the cost of using Amazon FBA versus Google Shopping ads?

❓ What is the cost of using Amazon FBA versus Google Shopping ads?

Short answer:
Amazon FBA charges storage, shipping, and service fees, while Google Shopping primarily charges a cost per click (CPC). FBA offers more convenience, but is more expensive. Google Shopping is more flexible but requires its own fulfillment.

Detailed explanation:
Amazon FBA (Fulfilled by Amazon) has the following costs:

• Fulfillment fees: depending on product size and weight
• Storage fees: calculated monthly per cubic meter of storage space
• Sales fees: as a percentage of the selling price (usually 8-15%)
• Long-term storage fees for slow-turning products
• Optional services (e.g. labeling or returns)

In comparison, there are Google shopping ads:

• Cost per click (CPC): depending on competition and bidding strategy
• No platform fees: because sales are usually carried out through our own shop
• Own logistics costs: Shipping, storage, returns organized by yourself

Conclusion:
Amazon FBA is suitable for retailers who want to outsource the entire fulfillment process but face higher fixed and variable fees. Google Shopping offers more margins with its own logistics, but is more complex in terms of operational implementation.

👉 A detailed comparison can be found in MetaPrice blog article about the price comparison between Amazon and Google Shopping — including practical examples and decision support.

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