What role does SEO play in making my products visible on both platforms?

What role does SEO play in making my products visible on both platforms?

SEO significantly influences the visibility of your products by ensuring that they are listed prominently both on Amazon and in Google Shopping.
Targeted optimization increases the click rate, improves placement and sustainably increases conversion.

Why SEO is essential for both platforms

Retailers compete for the best rankings on Amazon and Google Shopping — but the ranking factors differ. While Amazon focuses on conversion and product relevance, Google assesses, among other things, the technical quality and semantic consistency of the content.

For Amazon, this means:

• Keyword optimization in titles, bullet points, and backend keywords
• Positive reviews and good seller performance
• Fast shipping times and low return rate

For Google Shopping:

• Structured product data feeds with appropriate attributes
• Mobile-optimized landing pages with load times of less than 3 seconds
• Continuous reconciliation of price and availability
  (→ Learn more about price matching now)

Example: A product with an optimized product title structure (“brand + product type + main feature”) and a price that is regularly compared with competitors achieves significantly higher impressions and clicks on both platforms.

Typical optimization steps and relevant KPIs

A successful SEO process comprises various, coordinated measures:

1. Keyword research and content creation

• Using long-tail keywords such as “Buy product XY with free shipping”
• Integration of relevant terms into all structured fields

2. Technical SEO and data maintenance

• For Google: correct GTINs, MPNs, structured data
• For Amazon: clean variant structure and maintained product attributes

3. Performance tracking
Monitor the following metrics regularly:

• Click-through rate (CTR)
• conversion rate
• Impressions & organic rankings
• Shipping time & processing time
• Return rate & seller rating

These KPIs provide information on which content is effective and where needs to be readjusted.

For beginners: Why SEO is also necessary at Amazon

Many retailers believe that Amazon provides visibility by itself. But without optimized content, products quickly end up on page 3 or further back.
Newly listed products in particular benefit from well-thought-out SEO — for example through the targeted use of sales arguments in bullet points or an emotional product description.

Common misconceptions about platform SEO

• “Amazon is just a price comparison — I don't need SEO”
  Wrong. Amazon prefers products that convert well — and that can only be achieved through compelling content and optimized keywords.
• “Google Shopping works without an optimized feed”
  Wrong too. A bad feed results in rejections, poor visibility, or incorrect ads.

Special cases: multichannel retailers and repricing

Multichannel strategies have special requirements:
A product must not only be visible, but also consistent — in terms of price, availability and description.
Automated repricing tools like Metaprice help Keep the price on Amazon and Google Shopping in sync, which in turn increases the click rate.

Tip: If you sell on both platforms at the same time, you should carry out regular feed checks and SEO audits.

Summary and continued support

SEO is not a “nice-to-have”, but a strategic lever for more visibility and sales on Amazon and Google Shopping. Anyone who constantly optimizes content, price, technical structure and performance creates the best conditions for strong product placement.

If you have any questions about shipping processing or the right SEO strategy, you can always contact us: www.metaprice.io

Alternative answer options:

• Briefly explained for beginners:
  SEO ensures that your products are easier to find — through good texts, the right keywords and clean data.
• Brief overview for advanced users:
  • Amazon: keyword placement, conversion signals
  • Google: feed quality, page load time, structured data
• Explanation for multichannel providers:
  Anyone who offers products on multiple platforms must think SEO across systems — including repricing, feed management and content harmony.

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