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Amazon FBM (Fulfillment by Merchant) is particularly suitable for products where you, as a retailer, want to maintain control over storage, shipping and customer service. These include niche products, large or heavy items, limited quantities, products with low sales volumes or high margins.
FBM is also worthwhile for branded products that you can store yourself and for custom-made items where Amazon FBA would not be flexible enough. Retailers with an existing logistics system or ERP connection also often benefit from Amazon FBM. A complete introductory guide can be found here: Preparing to use Amazon FBM
Amazon FBM It's worth it if you use your own storage capacity and want to control shipping costs. Even for items with seasonal demand or low sales frequency, FBM is often more economical than FBA. Retailers who want to use individual packaging or delivery notes appreciate FBM's flexibility.
You can also intervene more quickly in case of problems, as you are not dependent on Amazon logistics processes. A comparison is particularly worthwhile if you want to optimize your margins — e.g. with tools such as Amazon Repricer from Metaprice, which automates pricing strategies.
products for Amazon FBM require clear structures in warehousing, packaging and shipping processes. While Amazon does the majority at FBA, everything at FBM is your responsibility — from inventory to on-time shipping to returns management.
This means: Your products should be easy to store, robust for shipping and have a unique identification (e.g. EAN, SKU). If you have your logistics under control, many products are FBM-compatible — you just need to make sure that you meet Amazon's guidelines for sellers.
With Amazon FBM You are responsible for shipping speed and customer service yourself. Your delivery time directly influences the visibility of your listings on Amazon. To stay competitive, you should offer fast shipping options — ideally 1-2 business days.
Customer service must also be actively managed: Queries, complaints or returns must be dealt with promptly and professionally. Tools such as those from Metaprice.io help you structure and automate your processes.
Not all items are for Amazon FBM suitable. Fresh produce, temperature-sensitive products or very heavily rotating items with high shipping volumes are usually unsuitable as they require special storage and logistics solutions. Products with frequent returns or very strict Amazon guidelines (e.g. in the cosmetics category) should also be sold via FBA.
If you are not sure whether your product range is suitable for FBM, you can carry out a potential analysis — e.g. with the support of repricing and analysis tools such as Metaprice.io.
In order to Amazon FBM To remain profitable, you should dynamically adjust your prices, regularly optimize inventory levels and keep shipping costs low. Automated pricing strategies help you do just that — for example, with the Amazon Repricer from Metaprice.
It is also worthwhile to use software solutions for order management, inventory control and multi-channel integration. This saves you time, reduces errors and allows you to concentrate on the essentials: successful sales.
Yes — there are numerous tools that help you implement Amazon FBM support. These include:
These solutions help you to appear professional, even with high order volumes. You can find an overview directly at Metaprice.io.
