Amazon BSA 2025 update: 7 things you need to know now as a retailer

Amazon BSA Update — this buzzword alone is enough to cause unrest among marketplace retailers. And rightly so: As of June 30, 2025, a revised version of the “Business Solutions Agreement,” BSA for short, comes into effect. Anyone who sells on Amazon cannot ignore this new set of contracts. But what does that actually mean for you as a retailer?

Nobody likes to read contract texts — but in this case, you should definitely take a look. Because: Without approval of the new BSA, there is a risk of account suspension. In this article, we'll show you what's changing, why Amazon is taking this step — and what decisions you need to make by the end of June.

📚 Table of contents

1. What is the Amazon BSA update?
2. Why Amazon is changing the contract
3. An overview of the most important changes
4. What retailers must do by June 30, 2025
5. Implications for FBA and FBM sellers
6. Approval in Seller Central: Here's how
7. Risks of non-consent
8. Amazon and EU regulations: A classification
9. Recommended action & checklist
10. Amazon BSA Update FAQ
11. Conclusion: What retailers should do now

What is the Amazon BSA update?

Admittedly, the term sounds cumbersome for now. But behind the Amazon BSA Update This is a contractual hub for all sellers in Europe. The “Business Solutions Agreement” is virtually your basic law for trading on Amazon.

It regulates everything: from fees to data processing to liability for product problems. Amazon is now revising this foundation — and this applies to anyone who sells even one product via the platform.

What is changing? In short: almost everything that is legally relevant. But don't worry — we'll break it down for you to understand.

Why Amazon is changing the contract

Be honest: Would you have thought that Amazon would be interested in better protecting its retailers? Probably not. But with the new BSA, Amazon is drawing clear limits — partly out of its own interest, partly due to pressure from Brussels.

The reasons in plain language:

• New EU laws such as the Digital Markets Act (DMA) call for more transparency
• Amazon must clearly regulate Who is liable for what
• Amazon itself also wants to protect itself against risks
• The Group is harmonizing its contracts EU-wide

In other words, the update is not a voluntary goodie — but a necessary adjustment to the new reality of e-commerce.

An overview of the most important changes

Do you want it short and crisp? No problem Here are the key points:

What retailers must do by June 30, 2025

Sounds like a lot of bureaucracy? It may be. But it's not rocket science. The decisive factor is: You must Actively agree — otherwise it was the Amazon sale.

To-do list for retailers:

• Read the new BSA (yes, really!)
• Check how changes impact your business
• consent in Seller Central grant
• Inform your team — and adjust processes if necessary

💡 Tip: It's best to save a screenshot of your consent — just in case.

Implications for FBA and FBM sellers

“Does that also apply to my business model? “— The short answer: Yes. You can find the long one here:

For FBA sellers:

• Amazon takes care of storage & shipping as usual
• Returns are regulated more automatically
• New fee rules Grab automatically

For FBM sellers:

• You are responsible for any information in the listing
• Returns & shipping conditions must be precisely documented
• In the event of errors, there is a risk of: warning, deactivation or recovery

In other words, who FBM Does, needs now crystal-clear processes.

Approval in Seller Central: Here's how

If you're thinking now, “Where do I even have to click? “— here is the answer:

Step-by-step guide:

1. Open Seller Central
2. Click on the BSA update banner
3. Read (or skim) a document
4. Auf “Agree” click

After that, your account is on the safe side — at least from Amazon's point of view.

Risks of non-consent

What happens if you just don't do anything? Nothing good, unfortunately.

The consequences:

• Your account is deactivated
• FBA goods are returned for a fee
• Rankings & reviews are lost
• New account? Only with effort & patience

And it's all because you're not on “Agree” clicked?

Amazon and EU regulations: A classification

Amazon doesn't respond in a vacuum. The changes to BSA are part of a bigger puzzle—one that Google, Zalando, Meta & Co. The same applies.

Important laws in the background:

• DMA (Digital Markets Act): Platforms are subject to clear rules
• GPSR (Product safety): Retailers must document completely
• Platform-to-enterprise regulation: Dealer rights are strengthened

If you want to learn more about parallels to platform regulation, have a look here: Wikipedia about Google Shopping

Recommended action & checklist

Enough theory — here is your practice plan:

✅ Read the new BSA carefully
✅ Actively grant consent in Seller Central
✅ Check shipping model & return policies
✅ Communicate changes internally
✅ seek legal advice if necessary
✅ Test tools & APIs for compatibility
✅ Match your Amazon listings with the contract

❓ Any questions? Ours FAQ at metaprice.io helps you quickly.

Amazon BSA Update FAQ

What is the BSA on Amazon?

The Business Solutions Agreement (BSA) is the central contract for Amazon sellers and regulates fees, liability and data processing, among other things.

When does the new BSA come into force?

The new BSA applies from June 30, 2025 for all sellers on Amazon.de and other EU marketplaces.

Do I have to agree to the new BSA?

Yes, active consent via Seller Central is required. Without it, your account will be deactivated.

What happens if I don't agree?

You can't sell anymore. Your inventory may be returned and your account frozen.

Does this also affect FBA sellers?

Yes Both FBA and FBM traders must agree. The changes affect both models.

How do I agree with the BSA?

Simply go to your Seller Central Dashboard — you'll see the new document there. One click is all it takes.

What are the biggest changes?

More clarity on fees, liability and data processing. Amazon is becoming stricter, but also more transparent.

Where can I find more information?

In metaprice blog and at metaprice support team.

Conclusion: What retailers should do now

Contracts are often only read when it is too late. In the case of Amazon BSA Update 2025 That would be an expensive mistake. Because anyone who doesn't actively agree is faced with closed doors — no matter how successful their shop was before.

Now it's time to understand, agree, secure.

🔎 Your takeaways:

• The new BSA applies from June 30, 2025
• Approval is mandatory — without them, your access ends
• Changes concern liability, returns & fees
• FBA & FBM are equally affected
• Amazon implements EU requirements such as DMA & GPSR
• Tools & interfaces should be checked
• Acting now saves stress & loss of revenue

🚀 Act now instead of waiting:
Analyze your processes, agree to the new contract in good time — or use the opportunity to create your Amazon presence strategically realign. We are happy to assist you: Go to metaprice support

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