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Amazon FBM (Fulfilled by Merchant) refers to a shipping method in which online retailers take over the entire shipping process themselves — from warehouse management to packaging to delivery to the customer. In contrast to Amazon FBA (Fulfilled by Amazon), where Amazon handles shipping, FBM retailers remain independent and have full control over inventory and logistics. This method is particularly suitable for retailers with their own warehouse structures or special shipping requirements. Further information on strategic preparation can be found in FBM guide on the Metaprice blog.
Amazon FBM offers online retailers full control over the shipping process, which can be a big advantage, especially when it comes to individual products or special packaging requirements. Retailers save FBA fees, can use their own logistics partners and react flexibly to customer requirements. In addition, they retain direct customer communication and insight into return processes. If you want to complement a scalable, automated pricing strategy, you should Amazon Repricer from Metaprice consider.
Amazon FBM is ideal for retailers who already operate their own logistics structure, offer niche products with specific shipping requirements, or want to achieve larger margins by reducing shipping costs. Retailers who like to maintain full control over customer service, packaging or warehousing also benefit from this delivery method. FBM is also well suited for international trade outside the Amazon fulfillment network.
At Amazon FBM, all responsibility for storage, packaging, shipping, and returns lies with the merchant. This means that on-time delivery, shipment tracking and professional customer service are mandatory so as not to risk negative reviews. Compliance with Amazon guidelines for shipping speed and performance indicators is also essential. Automation tools such as Metaprice help to remain competitive by managing pricing efficiently.
A repricer is particularly helpful in the Amazon FBM model, as the retailer actively participates in the Buy Box competition. Through dynamic price optimization, a repricer fits like Metaprice Automatically adjust prices based on competition, inventory and desired margins. This increases sales opportunities and saves time. FBM dealers in particular benefit from the flexibility to individually manage their pricing policy.
If you want to use Amazon FBM successfully, you should first set up reliable shipping and returns logistics. Professional customer service and good coordination with shipping service providers are also important. The introduction of a repricer such as Metaprice and a well-thought-out warehouse strategy are further success factors. The article provides detailed step-by-step instructions “Preparing to use Amazon FBM”.
Yes, Amazon FBM is good for international sales — provided the retailer has an appropriate shipping infrastructure. Unlike FBA, you can choose your own logistics service providers and thus also deliver to countries where Amazon does not operate its own fulfillment center. However, international shipping and return options should be clearly communicated to keep customer satisfaction high.
Retailers can also win the Buy Box with Amazon FBM — but that is more difficult than with FBA. Criteria such as price, delivery speed, shipping costs and seller rating play a central role. A smart pricing strategy via a Amazon Repricer can help you stay competitive. Important: High delivery reliability and customer satisfaction are also decisive for Buy-Box relevance.
