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The Amazon BuyBox is awarded based on a complex algorithm. Key influencing factors include price (including shipping), shipping method (FBA vs. FBM), seller performance and delivery time. Inventory availability and reliability in customer service also have a major impact. For Amazon FBM retailers, it is crucial to impress with a combination of competitive price and excellent service. Reviews, return rates and response times to customer inquiries are other important criteria.
Want to go deeper? Then read this Blog post about the myth of the Amazon BuyBox — Metaprice clears up common misconceptions.
Yes, Amazon FBM retailers can also win the BuyBox — and even regularly. It is crucial that you meet or exceed key performance indicators. This includes fast shipping times, low cancellation and return rates, and proactive communication with your customers. If your price-performance ratio is right, you don't have to hide behind FBA sellers. With a powerful repricing tool such as Amazon Repricer from Metaprice Can you strategically improve your position.
Product price is one of the key factors, but not the only one. Amazon always evaluates the overall package: A slightly higher price can be offset by a better seller rating or faster shipping. For Amazon FBM retailers, this means in concrete terms: Aggressive price dumping is not always necessary — rather, you should intelligently adjust your price to the competition. Tools such as Metaprice automate this process and react to market changes in real time.
Shipping is a critical factor at Amazon FBM, as Amazon pays great attention to customer satisfaction. As an FBM retailer, anyone who delivers quickly and reliably — ideally with shipment tracking — has significantly better chances of getting the BuyBox. Long or unreliable delivery times, on the other hand, quickly lead to poorer rankings or the loss of the BuyBox. An efficient logistics partner and transparent shipping communication are therefore mandatory.
An Amazon Repricer dynamically adjusts your prices — in real time and based on market changes. For Amazon FBM retailers in particular, this is a decisive competitive advantage, as otherwise you would often have to readjust by hand. With the Metaprice Repricer You can define rules, set limits and even react specifically to BuyBox losses. This allows you to remain competitive over the long term and protect your margin at the same time.
Yes, they do exist — but they're not as big as many think. In some cases, Amazon prefers FBA offers because shipping is handled by Amazon. But Amazon FBM retailers also have very good opportunities with good performance, optimal pricing and fast delivery. FBM can even be an advantage, especially in the B2B segment or for specialized products. The decisive factor is: Your key figures must be right — and with the right setup, you can also successfully conquer the BuyBox as an FBM dealer.
