Amazon compliance process: 7 things you should know

initiation

The Amazon compliance process is a central component for all retailers on the platform in order to be able to sell products in a legally secure and durable manner. Even with the initial product creation or provider registration, it becomes clear that without full verification and compliance with regulatory requirements, an offer on the Amazon platform is not possible — or will not remain online for long. In this post, you will find out what requirements Amazon has, how to comply with them and what is imminent in the event of violations.

What does Amazon compliance actually mean?

Under the term Amazon Compliance You understand compliance with all legal, security-relevant and platform-specific regulations that Amazon requires from its sales partners. This includes legal product requirements as well as internal platform guidelines.

Want to go even deeper? Then read on here:
👉 What is the Amazon compliance process? — FAQ on metaprice.io

Key compliance components:

• Dealer registration verification processes
• Conformity declarations for listed products
• Product safety documentation requirements
• Sales tax documents
• Standards such as CE, REACH, WEEE, RoHS

These measures serve to maintain the high quality standards of Amazon products and protect customers in the long term.

Official source: Verification & compliance on sell.amazon.de

1. Dealer verification: basic requirement for sales

Before products can be listed on Amazon, sellers must have their company fully verified.

Documents required:

• Business registration or commercial register extract
• Sales tax ID and tax certificate
• Valid identity document
• Proof of address (e.g. utility bill)
• Bank details in company name

The platform regularly checks whether this information is up to date — changes often result in a renewed review.

2. Product compliance: Amazon requires legal evidence

In order for products to be sold on the Amazon platform, they must comply with all EU legal requirements. Amazon expects concrete evidence of compliance, particularly in regulated categories such as electronics, toys or household goods.

These include:

• CE marking and EU declaration of conformity
• Test reports from certified testing institutes
• Safety data sheets
• REACH and RoHS certificates

Compliance with these requirements is mandatory — otherwise, the affected Amazon product pages will be removed.

3. GPSR & new EU requirements: More responsibility for retailers

With the new General Product Safety Regulation (GPSR) Product safety requirements on Amazon are increasing significantly. Retailers must ensure the traceability of their products, provide transparent consumer information and appoint a responsible economic operator.

Amazon is now increasingly demanding this:

• Responsible importer or manufacturer in the EU
• Traceable supply chain
• Documented risk assessments for products
• Recall management and reporting channels

Read more about this in our article: Amazon compliance process — 7 things you should know

4. Amazon guidelines: In addition to legislation

In addition to legal requirements, Amazon also has its own platform policies, which every retailer must comply with.

This includes:

• Complete and accurate product information
• Use of official brand data (brand registry)
• Prohibition of certain articles (e.g. hazardous substances, medicines)
• Responsibility for product images, descriptions and keywords

Violations of these guidelines will result in immediate deactivation of the offer — regardless of the legal status of the product.

5. Tax obligations: Amazon reviews tax compliance

Amazon requires compliance with all tax obligations. This is strictly controlled, especially when shipping across borders within the EU.

Relevant evidence:

• Sales tax identification number (VAT ID)
• Participation in the OSS process (one-stop shop)
• §22f certificate for sales to Germany
• Verifiable tax registration in the country of dispatch

If this evidence is missing, Amazon can suspend or block the merchant account.

6. Documentation & proof requirement: Amazon can demand anything

Complete documentation should be available for all products offered on Amazon. The platform often requests these at short notice — especially in cases of suspicion or random checks.

You should have these documents ready:

• Technical product documentation
• User manuals, warnings
• Supplier and manufacturer contracts
• Certificates and test results
• environmental registrations (e.g. LUCID, EAR)

Good documentation speeds up the compliance process and strengthens legal protection.

7. Practical tips for strong Amazon compliance

Who their processes related to Amazon Compliance actively optimizes, increases the stability of its offers and protects itself against blockages.

Our recommendations:

1. Always keep your platform data up to date
2. Organize all records digitally and centrally
3. Review new legislative changes regularly
4. Work with external testing agencies and service providers
5. Use tools such as metaprice.io for structured compliance management

FAQ: Frequently asked questions about the Amazon compliance process

What does the Amazon compliance process include?

It includes full verification of the seller and compliance with legal and platform-internal product requirements.

Which products are subject to a compliance check on Amazon?

Electronics, toys, cosmetics, nutritional supplements and household appliances in particular require documentation such as CE marking and test reports.

As an FBA dealer, do I also have to meet compliance requirements?

Yes, the requirements apply regardless of the shipping model — including Fulfillment by Amazon (FBA).

How can I organize my compliance efficiently?

Document management, regular audits and specialized tools such as metaprice.io help you with a structured implementation.

What happens if there is no compliance?

Amazon can immediately deactivate products, withhold sales, or suspend the entire seller account.

Conclusion

The Amazon compliance process is more than a bureaucratic effort — it is the key to long-term and professional sales on the platform. If you approach it proactively, you reduce risks, strengthen your product range and create trust with customers. Use digital solutions, stay informed and rely on structured processes — so that your products remain permanently listed.

synopsis

• Amazon requires full merchant verification before sales start
• Products must be CE compliant, safe and documented
• New EU requirements such as GPSR tighten obligations
• Tax and platform-specific requirements complement the overall package
• Tools such as metaprice.io support you with the implementation

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