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As part of the compliance process, Amazon checks whether products are legally compliant, secure, and properly labeled.
Sellers must upload documents such as CE markings, test reports, and declarations of conformity to Seller Central.
Anyone selling on Amazon must comply with legal product requirements. The Amazon compliance process is the audit process that Amazon uses to check whether a product complies with applicable regulations such as product safety, CE marking, or REACH regulation. If the evidence is missing or incorrect, the ASIN can be deactivated or sales can be stopped. The process is relevant for all retailers — whether brand owners or resellers.
Amazon is increasingly requiring sellers to demonstrate compliance with regulatory requirements. These include, for example, the General Product Safety Regulation (GPSR), the Product Safety Directive, WEEE (ElektroG), RoHS, REACH or, in the case of toys, EN 71. The platform uses automated testing procedures and random checks.
Typical compliance documents that retailers must provide:
These documents must be in Seller Central, “Product Compliance” section, must be uploaded on time. A structured upload and a unique file name (e.g. “Prüfbericht_XY_Model123.pdf”) speed up processing.
These values help retailers optimize their own compliance workflow and react in good time.
New sellers in particular often underestimate the need for complete and formally correct documents. The following product areas are particularly critical of compliance:
👉 Tip: Plan at least 3-4 weeks lead time to obtain all supporting documents. This article provides a good overview:
🔗 Amazon compliance process: 7 things you should know now
“I'm a reseller — it's none of my business. ”
→ Resellers are also legally obliged to guarantee the safety of the goods. Amazon requires proof regardless of the provider's status.
“A CE logo is enough. ”
→ No. Amazon only accepts CE markings with full technical documentation and a signed EU Declaration of Conformity.
“I'd rather not submit anything, maybe nothing happens. ”
→ Amazon automatically deactivates affected offers — often without further inquiry.
Short for everyday use:
Amazon wants to make sure that products sold are safe and legally correct. Sellers must prove this with official documentation.
Technically explained:
The compliance process at Amazon is a rule-based review process for the systematic monitoring of mandatory documents relevant to product safety.
From a customer perspective:
To ensure that you receive safe products as a buyer, Amazon regularly checks whether retailers have submitted important product proofs.
If you're affected by a compliance request:
Are you unsure or do you need professional help?
We're here to help — contact us here.
Processing can take 5 to 10 business days. If the documents are incomplete, the review is significantly extended.
Missing documentation will result in the deactivation of ASINs or the entire seller account.
EU declaration of conformity, test report, product images with CE marking, technical documentation.
Yes, specialized providers such as Metaprice assist retailers with document verification and communication with Amazon.
Create all necessary proofs, upload them via the Compliance Center and apply for approval in Seller Central.
Products with electronics, batteries, children's toys, nutritional supplements, cosmetics, or chemicals almost always require documentation.
Look for warnings in Seller Central, check the product category, and consult applicable EU guidelines (e.g. GPSR, REACH).
Product compliance means compliance with legal requirements such as CE marking, safety standards and information requirements for sales.
